60 Stats on SEO for 2023

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60 Stats on SEO for 2023

👤 Lee Bradley
👁 1313
⏰ Published: 2023-12-29 Time: 00:02:01

Table of Contents

Key SEO Statistics in 2023

Organic clicks accounted for 45.1% of all search result clicks in 2022
26% of searches resulted in no clicks
Less than 1% of users get to the second page of search results
The first organic result in a search results page has an average click-through rate of 27.6%
Building credibility is the main benefit of SEO
SEOs say their biggest challenges are lack of resources and strategy issues
SEOs say that the biggest shifts in the industry are AI and Google updates

Search Engine Statistics

Google’s algorithm has over 200 factors
Over 90% of searches worldwide happen on Google
Google also owns almost 94% of market share for mobile search
The second and third most used search engines worldwide are Yahoo and Bing with 3.23% and 3.17% market shares, respectively
In the past five years, Google has done approximately 36 major algorithm updates
The average internet user conducts three to four searches per day on search engines
The most Google traffic comes from the United States, India and Brazil
Google has over 8.5 billion searches per day worldwide

Keyword Statistics

About 95% of keywords have a volume of 10 or less searches per month
15% of searches are brand new searches that have never been searched before by Google
There are more than 19,000 keywords with over 100,000 monthly search volume in the U.S.
Google’s Keyword Planner can overestimate keyword volumes by as much as 91%
14.1% of all keywords are phrased as a question
The most searched keywords on Google are ‘youtube,’ ‘facebook’ and ‘whatsapp web’

Ranking Statistics

According to experts, the most important ranking factors in 2023 are quality content, backlinks and search intent/relevance
Google rewrites the title 61% of the time while rewriting the description about 63% of the time
The most common types of featured snippets are paragraphs (82%) and lists (11%)
The average ‘age’ of top result pages is 2.6 years old
Click-through rates decline at an average of 32.3% for each position on the first page
Over 90% of pages never get organic traffic

Link Building Statistics

The top-ranked search results typically have 3.8 times more backlinks than lower-ranked results
About 95% of pages have no backlinks at all
In 2022, backlinks had an average cost of $361.44
Long-form content receives 77% more links than short-form content
The top link-building strategy in 2022 according to experts was to publish link-worthy content

Video Search Statistics

26% of searches include a video in the results
Videos have a 41% higher CTR than plain text results
Mobile users are 12.5 times more likely to see organic image results and three times more likely to see organic video results
HD videos rank higher than lower-quality videos

Mobile SEO Statistics

63% of searches are conducted on a mobile device in the U.S.
58% of searches are conducted on a mobile device, globally
Mobile users conduct about 4.96 billion searches per day worldwide
57% of local searches come from a mobile device and tablet
Appearing first for a mobile search doesn’t mean you’ll appear in first position on a desktop search

Voice Search Statistics

20% of Google App searches are conducted by voice
50% of U.S. consumers use voice search every day
Over 1 billion voice searches are conducted every month
Voice searches are longer than text-based searches, on average
70% of voice search results pull from ‘Featured Snippets’ and ‘People Also Ask’
Experts forecast that by 2024, voice search queries will increase to 2 billion per month
The top voice assistants are Amazon, Google and Apple, with 69%, 25% and 5% market share in 2021, respectively

Local SEO Statistics

46% of all Google searches are local
50% of smartphone users visited a store within a day of their local search
Four in five people use search engines for local queries
‘Open now near me’ searches have increased by 400%
18% of local searches lead to a purchase within 24 hours
42% of local searchers click into map pack results
Almost 64% of customers are likely to read Google reviews before visiting a local business

SEO Industry Statistics

The average SEO budget for a small business is almost $500 per month
SEO agencies charge an average of over $3,200 per month
SEO roles are projected to grow by 22% between 2020 and 2030
The SEO industry is forecasted to be worth almost $218 billion by 2030
52% of business leaders develop content with the help of AI

Sources

Sources

https://www.forbes.com/advisor/business/software/seo-statistics/

Article information

Author: Lee Bradley

Last Updated: 1703804521

Views: 1313

Rating: 4.5 / 5 (61 voted)

Reviews: 96% of readers found this page helpful

Author information

Name: Lee Bradley

Birthday: 1967-02-26

Address: 83860 Meyer Loop, Allenbury, CO 42029

Phone: +4677289059998005

Job: Article Writer

Hobby: Knitting, Origami, Traveling, Chess, Golf, Billiards, Painting

Introduction: My name is Lee Bradley, I am a courageous, audacious, variegated, fearless, Open, steadfast, unreserved person who loves writing and wants to share my knowledge and understanding with you.

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